TEMPO.CO, Jakarta - Anti - tobacco advertisement will be displayed on Transjakarta buses for free. Jakarta Administration announced that it would let public service announcements (PSA) from the National Commission on Tobacco Control to be advertised on Transjakarta bus fleets free of tax.
According to Jakarta Regional Secretary Saefullah, the anti-tobacco public service ads will mainly feature taglines such as "Smoking Merely Burns Money" (Ngerokok Cuma Bakar Uang).
"It's free of tax because it's a public service announcement," says Saefullah on Tuesday, June 6. There are at least 21 Transjakarta fleets that will feature the anti-tobacco PSA, which can be applied continuously.
Saefullah is certain that the public service ads would be effective in campaigning against society's cigarette addiction considering that the PSA would be exposed to a wide Jakarta public.
Visually, the anti-tobacco ads show an image of an empty wallet suggesting that smoking is merely a waste of money and that it is one of the causes of poverty. "Basically it shows that smoking burns money and empties your wallet," he said.
Saefullah suggests the public have the awareness that the amount of money spent to purchase cigarettes is better used to purchase other essential needs to increase the quality of life.
The money spent for children's education will be able to elevate their social status and economy in the future, he added.
LARISSA HUDA
Source: Jakarta Supports Anti - Tobacco Campaign on Transjakarta Bus
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